Archive for the ‘Lowering prices’ Category
There are value innovators do not do what was done traditionally. There are companies, such as assembled furniture manufacturing, send unarmed and other packaging, reducing costs and risks in the assembly and transport, and the gun when people receive them. Create value by reducing costs and hence to an entertainment for shoppers who enjoy putting together their own furniture. Create a good value and customer satisfaction.
WHAT DOES THE CHANGE IN VALUE
Quality Excellence is not enough <
Low prices alone are not enough
Excellent service is no longer sufficient
Customer Satisfaction is not enough
Quality Excellence is not enough. This is already a given. The customer expects not only quality but gives it as implicitly included in the product or service offered.
Prices are not low enough. Into a system of creating value by lowering prices is very risky. It starts lowering prices, but the competitor’s low, and who plays who sells cheaper and bankruptcy first.
Excellent Service is not enough. If you serve customers well, probably most of them will be very happy, but this does not mean they will keep coming if there are other factors. this alone is not enough.
Customer Satisfaction not enough. Many customers are satisfied with the care or products from a company, but there is another with a different value proposition and then, despite being consistent with the above, many were passed to the new company.
MUST EXAMINE THE VALUE PROPOSITION
Six questions designed to help you evaluate your value proposition:
1. Are we competing on price or value?
2. How we add value to customers?
3. What are the unique features or our unique value proposition?
4. Who and what is my customer?
5. My client how experienced or perceived value?
6. What can I do to add or give more value?
If we are competing on price we have to understand that this is our strategy. It is a situation of high vulnerability. I referred to this. We must be careful because it is convenient to constantly be forced to lower prices.