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Archive for the ‘Marketing activities’ Category

It is the right product at the right time and right price,” says Henrik Salen, author of “Secrets of merchandising active” consultant major European business groups and partner of Trade Management Argentina.

Merchandising: merchandise moving. Marketing activities are conducted at the point of sale and driving the product to the consumer.

OBJECTIVES

- Attracting attention
- Create interest
- Awakening the desire
- Operate the acquisition

OBJECTIVES OF MERCHANDISING

- Improve the display of products
- Generate higher turnover
- Highlight benefits and advantages
- Remember the advertising at the point of sale
- Highlight the brand identification
- Raise the level of profitability
- Increase impulse purchases
- Achieve new buyers

TYPES OF MERCHANDISING

According to Salem, there are three types of merchandising. The display shows the conquest of space. In it, practiced mostly in Latin countries, the repositories and promoters struggle to gain place. The management, on the other hand, entered France and Spain in the 80s. On this case, professional begins to address the profitability of square feet and launches its own brands, better manage your store and stock rotation.

Finally, the merchandising of seduction attempts to communicate with the consumer at the point of sale. This is done to a nice aspect of the business, good deal with the customer, the proper disposition of the products according to their market share, an attractive assortment, advertising at point of sale, services (kindergartens, tastings, gifts ), and other resources.

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