Identify niches and business opportunities for your company

In practice this translates to estimate whether the number of virtual tours will be enough to make sales with what it offers. With the engines of the Internet, the number of visitors search for words related to their supply is essential for this. There are services that provide this information with the results for the last month, quarter for those words. Some free sites for this can be accessed by searching for “keyword tools” or “keyword stats” on Google.

1-The recommended tool to investigate the words of Internet search is Google Ad Words Keyword Tool

Note that the information on these services reflects the number of virtual tours for the last month, quarter and may refer only to virtual tours in geographic areas that may not reflect the language well numerically or countries that interest you.

The Google Keyword Tool is used to determine if there are enough searches for your offer, in their language or their choice and by country or worldwide. For some countries you can get those statistics for their states, provinces or regions, but this tune should hire paid per click ads, for example, with Google Ad Words. These services allow you to get statistics for words to have a quick idea of ​​searching geographic areas for some countries (USA for example). The service for paid advertisements for more extensive and global clicking the Ad Word and Google is the most prolific source for statistics searched words on the Internet.
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2 – The second tool I’d like to make is Google Trends, which like many other Google tools appear as a beta and will become the most commonly used by webmasters and “superintendency” and as we will see an improvement in Google Trends called Google Insights Search for should be an indispensable tool for marketing managers, media planners and business managers in general.

This tool allows you to look and compare how often certain words have been searched for by Google users by geographic areas, languages ​​and through the years, also has another tool for comparing the traffic received by sites that want to compare ( this calculation is made through estimates of the searches). In the graph shown, the tool marks the relevant news in the days when that occurred, thereby linking the media with information searches.

3-Google Insights for Search

With this tool, we can go much deeper trends and users’ searches because Google has designed this tool categorizing search, this does not need to search for the most searched terms because the tool shown in the rankings, by date and more geographical areas in the tool searches for words to offer the results and categorized.

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