Business and Finance

The blogging phenomenon has become the United States in a choice of work and a source of income for thousands of people who have a computer, internet access and an opinion on any topic of interest.

According to ‘Wall Street Journal, USA There are 20 million bloggers, of which 1.7 million gain economic benefits for their work, while 452,000 have made this new trade their main source of income.

Most bloggers are well-qualified professionals, three out of four holds a university degree. “If the press is the fourth estate, blogs are the fifth,” says the American newspaper.

Social and cultural phenomenon that began as a hobby for some and for others as a “virtual collaboratio” has become a whole new business opportunity, not only for web media, journalists or professionals working in the information industry, but for companies that are increasingly relying on the opinion of a blogger as a marketing strategy. A blogger can be hired as a “virtual spokesperson” to review and promote a brand.

2 percent of bloggers, who derive economic benefit for posting their views online and are able to generate on average 100,000 visits a month to his blog, reach an income of 75,000 thousand dollars a year.

In general, a good post is quoted in the U.S. market between 75 and 200 dollars. There are those who begin earning $ 80, but there is a subset of professional bloggers who work for large companies as consultants or writers of opinion and can earn between 45,000 and 90,000 dollars a year.

For a blog to be profitable, not only must be original, must also have an economic model of online advertising. The profits of a blog maintained a proportional relationship with the number of clicks that a consumer makes in advertising.

While this new profession has become the exhaust valve before the crisis to some journalists, writers and professionals, also has disadvantages at work.

Bloggers do not have any odds social service, working long hours on the computer (which can damage your health), workers are considered “freelance” and as such does not receive the benefits that other companies give their employees and not paying taxes ( what for many is an advantage).

The truth is that this new industry, barriers to entry which allow anyone to be part of the business, is replacing the wave of unemployed journalists who have been dismissed by the press of paper. “This new task force published its online opinion, is expanding and will soon replace other professions,” says the ‘WSJ’.

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