Posts Tagged ‘businesses’
Crisis management, business strategy and their errors Social Media 2.0
ASUS, LeCool and BMW, three cases where the deadly sins give way to a reputation crisis 2.0. Talking about online reputation today is not a trivial issue. It’s a great responsibility to show the keys for which little tangible concepts such as transparency, honesty and passionate work, are synonymous with growth, crisis prevention, management and influence efficient
Outbreaks of the crisis in Social Media are becoming more frequent. Not surprisingly, the current map gives the power of decision and recommendation to the consumer, so that levels are increasingly demanding higher. Be aware of the rumors, smoke signals that anticipate a fire is the best way to prevent the debacle. Such obvious aspects as planning based on our objectives, proper coordination between our internal and external customers, and transparency of our actions, are essential to identify sources of dissatisfaction and implement the necessary measures to transform it into a fortress our brand.
The sins of the food crisis
Through two cases detected in the network, we enter into the secrets to properly manage our online reputation in social networks. The lack of strategy and coherence (sloth) is paid with the loss of customers. The case of the defective part of ASUS. In the first case a Facebook user recounts how a manufacturing defect affecting a “key”, became a heap of nonsense which highlighted deficiencies based on the customer service of the mark, a service for the brand meant just a few cents but that beyond the additional costs must be analyzed from an undeniable reality.
The loss of loyal customers is a spiral with no return, it expands and causes a contagion effect of impact on small and medium businesses that, given the current situation, deserves to be taken into account.
When the ego (vanity) gets out and becomes abuse. The Case BMW Ibérica and collecting two cars. Direct consequence of the previous case we find the other error of magnitude of a “big brand” that shows how harmful is the “ego” in the management of crises and how errors caused by the “superiority” of the marks, cause serious harm to reputation.
In this case the mark is wrong in order for a customer and loyalty and – due to the urgency, provides another type of car that the customer accepts. However, when the shares begin to arrive, BMW claims the sale of 2 different cars. The error is so obvious that one expects an immediate solution.
The brand not only ignores an obvious mistake, but also causes a serious impairment in the client’s financial history, and an incalculable loss of time and quiet, at the hands of the paperwork. The customer obviously this complaint and complaint, causing a shock wave that remains in the collective subconscious. Consumers are particularly sensitive to the economic and financial, to know if an impairment of such magnitude will think twice about going to the mark with a need. The ego and lack of strategy are two of the fiercest enemies of the influence and reputation online.
Soon the company after removing the controversial message, intended to react apology showing through the social network. However, the reactions and comments left clear more critical of many of the followers of the brand. The damage had already been generated and both the reputation and image of the company were seriously affected.
As we can see, cases like those we discussed in this article are the order of the day and fire can be considered as true for brands, undertaken by any, user, client or customer dissatisfaction. The consumer today is not silent, it is imperative to address the reinvention of our company today, ethics and customer purchases paid for with public repudiation of neglect and the lack thereof, by act or omission.
Businesses that employ undocumented workers
A county in South Carolina will begin today to implement an ordinance which suspended the licenses of businesses that hire undocumented workers. Greenville County Ordinance, north of Columbia, the state capital, forcing business owners to sign a document committing themselves not to employ migrant workers without documents in order.
It also empowers county officials to close businesses that are considered a “nuisance to the community.”
Sid Cates, commissioner of Greenville, said Tuesday during a debate to discuss parameters of the ordinance, that “businesses that hire illegals are an inconvenience to residents.”
The regulation also stipulates that businesses must renew their operating licenses to the county annually.
A report released Tuesday by the Southern Poverty Law Center concluded that the governments of southern states have adopted a large number of local ordinance and measures to make life harder for undocumented immigrants.
Roan Garcia Quintana, executive director of the local group, Americans Have Had Enough, told the commissioners that “now more than ever we can not stop the work of Americans to illegal immigrants.” The unemployment rate in South Carolina, which in March was at 11.4 percent, is the third highest in the country.
A state law that took effect on January 1 this year penalized with fines on companies with more than one hundred employees who were found to have knowingly hired illegal.
Businesses that violate the law of non smokers
Start the Health Institute of the State of Aguascalientes, with the lifting of administrative records more than two dozen establishments that failed to comply with the General Law on Control of Snuff, on the perimeter of the Feria de San Marcos.
This was announced by the deputy director of regulation and sanitary control of the ISEA, Octavio Jimenez Macias, who said over the weekend realziaron patrol and on Monday began with the lifting of minutes, to establishments failed to comply with the provisions of the general law of control of snuff, even though just last week had held a meeting with the owners of the establishments.
He stressed that for the Casino and the Palenque fully comply with no smoking allowed inside these areas, however you would think that because it was the play and musical events which could be more conflict would, which did not happen and instead the staff of the places mentioned in a kind invite smokers to extinguish their cigarette or to smoke it out of place.
Thus in the case of those who failed will start the procedure with the intention to define the financial penalty that could reach 4 000 minimum wages, depending on the offense.
He also indicated that the operation will continue with its work since it is to enforce the law of non-smokers in the FNSM and the rest of the state.
What is a credit card
A credit card is a payment tool that gives you access to a flexible source of credit. Compared with other ways to access a loan, credit cards are very convenient and you can choose from:
- How to borrow
- How to spend
- At what time the loan request
- What reinstatement fee each month, based on the minimum repayment level until the entire amount.
Who issues credit cards?
Credit cards are issued by banks and other financial organizations. Some businesses also work in partnership with banks to create their own credit cards. The credit card system itself is controlled by specialist organizations such as Visa and Master card. They say that billions of daily payments with credit cards reach the appropriate bank accounts!
What is the difference between a credit card my business card or a debit card?
A debit card is different from a credit card because everything you spend using it proceeds directly from your bank account. When you use your debit card are not asking for any loan, you only spend your own money electronically.
Businesses cards work the same way as credit cards but you can only use them in specific trades. Also, the interest of commercial cards is often higher than the credit card, so it can be an expensive way to borrow money.
What happens when I apply for credit card
Your application will be reviewed before a credit card company issuing your personal credit card. These reviews are conducted to verify your identity, prevent fraud and to ensure responsible lending. It is therefore important that all the information you provide is completely true and as accurate as possible. Some credit card companies can offer the appropriate card for you, and sometimes not. Your credit history is an important factor for the success of their application.
What amount of money I will be able to borrow with my credit card?
Once your credit card application has been accepted, the bank or company that issues the card will also decide the maximum amount you can borrow – your credit limit. This will depend on several factors, such as your salary, your current financial situation and credit history. Read the rest of this entry »