free communication

See how we can deliver more value to change the service to customers

e saw only a few examples of what those actions that we can put into practice so that those customers may perceive that we are giving more value for the products or services they are delivering and why they should buy from us instead of our competition.

Then we can find six different strategies for creating value and ways to deliver our customers the “plus” that we can differentiate and some examples of each.

VALUE CREATION STRATEGY FOR CUSTOMER

1. MAKE LIFE EASIER CLIENT (COEFFICIENT OF CONVENIENCE).
2. PROVIDE MORE RESULTS.
3. TAKE OWN THE PROBLEM AS YOU.
4. EMPOWERING CUSTOMERS THROUGH KNOWLEDGE.
5. MANAGING THE COMPLEXITY OF THE CUSTOMER.
6. CUSTOMER INVOLVEMENT IN CREATING VALUE.
7. Provide more options.

The ratio compares the desire for convenience purchase with the annoyance factor that causes the customer that purchase.

C. CONVENIENCE = DESIRE TO PURCHASE / nuisance factors

If the ratio is high, the customer has no reason to leave but the lower, the more difficult it is to buy and less to return.

1. MAKE LIFE EASIER

- Location: right situation – direct and free communication.
- Time range: give all the information in one place.
- Payment options: check – cards – bonds – etc.
- Hours: 24 / 7 – easy to do business.
- Ease of correction: correct the mistakes.
- Ease of use.
- Home delivery – customer service.

2. PROVIDE MORE RESULTS

- Challenging the assumptions over time.

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