Business and Finance

Posts Tagged ‘Marketing Strategies’

“The 2011 is a year during which social networks will reach its full maturity and be consolidated as an essential tool in marketing strategies of firms”

Latino Business Review, a publication by White Digital Media, media company with an extensive range of magazines and business publications and websites worldwide, began its new year 2011, addressing the social networking phenomenon and the digital marketing through publishing an interview with Andrew Toledo, CEO Mod. Of Marketing.

Latino Business Review provides the latest financial news and information in the business of the Hispanic market and Latin America, and this time, has tried to clarify some fundamental aspects of digital marketing and media networks.

The blogging phenomenon has become the United States in a choice of work and a source of income for thousands of people who have a computer, internet access and an opinion on any topic of interest.

According to ‘Wall Street Journal, USA There are 20 million bloggers, of which 1.7 million gain economic benefits for their work, while 452,000 have made this new trade their main source of income.

Most bloggers are well-qualified professionals, three out of four holds a university degree. “If the press is the fourth estate, blogs are the fifth,” says the American newspaper.

Social and cultural phenomenon that began as a hobby for some and for others as a “virtual collaboratio” has become a whole new business opportunity, not only for web media, journalists or professionals working in the information industry, but for companies that are increasingly relying on the opinion of a blogger as a marketing strategy. A blogger can be hired as a “virtual spokesperson” to review and promote a brand.

2 percent of bloggers, who derive economic benefit for posting their views online and are able to generate on average 100,000 visits a month to his blog, reach an income of 75,000 thousand dollars a year.

In general, a good post is quoted in the U.S. market between 75 and 200 dollars. There are those who begin earning $ 80, but there is a subset of professional bloggers who work for large companies as consultants or writers of opinion and can earn between 45,000 and 90,000 dollars a year. Read the rest of this entry »