Business and Finance

Posts Tagged ‘new customers’

I want you to imagine a Christmas tree without branches. At the bottom of the trunk rests on a pedestal at the top is a star. The pedestal is the base, the foundation or goal and the star is the realization of that goal. But you need some branches to reach the top.

Imagine that your goal is to turn prospects into customers by offering them some few sessions free (for this example let’s say you offer some kind of training, consulting, etc., but it may be a product demo). That is their goal and to reach the top of the tree and reach the star, you need to climb some branches.

So the question is: What is the minimum number of branches needed to reach the top?

Let’s see:

1. A list of people to contact and invite them to take advantage of this free session.
2. The invitation email and maybe a script to follow up by phone.
3. A schematic of the demo session.
4. Some time to practice session.

That’s it, there are 4 branches. It’s that simple. Get the list, weapon and sends the invitation, makes the follow-up calls and coordinate surely get some presentations. Then practice the presentation, provides and monitors until the end, it is important to get a “yes” or “no.” Repeat the process until you reach the clients required. Uyyy, sounds easy, well, actually, is easy. So easy it is why we take so long to get the desired results? Good question and, following the Christmas tree analogy, the answer is because people are starting to add many branches.

At first glance, 4 branches seem very slim. Then you start to “add more branches” to your plan:

“Ok, I have a list of people. Are they qualified? Hmmm, not sure / o. Do some research. Furthermore, only now I have six names and I really need to have at least 50 to start, right? Then let me first make a bit of networking to get more names. When you begin to send 50 the invitation. “

It is an idea, right? Of course, you never did that, right?

Am I suggesting that I have is simply to create a Christmas tree-type plan and throw?
Well, actually, yes, that’s what I suggest. But you can go while working in those other branches. And therein lies the difference: working with multiple plans at the same time instead of focusing on a “big Christmas tree.”

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With the rise of new social media platforms business opportunities for your location are becoming more promising. People are increasingly connected to the Internet either through Facebook, Twitter, LinkedIn, etc.. and want what is around you is also part of it.

On the other hand, imagine that your dentist is in the same wave of digital marketing and suddenly sends a message using a video where it says “those who make an appointment for Friday morning to clean your teeth are 50% discount. “J. With the video is getting closer and will surely make recruiting any of their patients or even better, your patients are going to forward this message to your friends and new customers will appear in your query.

Another example. It’s Friday, it’s 10 pm and you’re on FB chat with your friends thinking they can do over the weekend and suddenly you get a message: “party weekend! Travel to Puerto Vallarta to 2X1 all drinks included, but you have to make your reservation now! J

As these examples are many and if additionally we link our social networking websites to our possibilities of doing business increases, our personal or corporate brand is going to promote more each day and our dear clients feel cared for because they make life easier, can pay for the service with your credit card or Paypal through your blog or website.
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And what would that business opportunity?

The business opportunity is to go to all these businesses in your area and offer your services to your personal page crearles business and FB, to open your account on Youtube and if we can go further close the loop creating in a blog where customers reading FB offers come to your blog or website “weblog,” see more information, subscribing to a newsletter that has the business and provide a system for immediate payment by credit card, Paypal or cash on delivery than have decided to buy. There is a polychrome of options depending on the type of customer, the type of business and what they want to invest in that time. You can even offer a maintenance plan for FB where you could charge a monthly fee depending on the extent to which the customer wants. Hence the importance of presenting a good proposal and do a good job. If the customer is satisfied, which is a viral marketing And you will be new jobs.

You will be amazed to know that the owners of these local businesses mostly do not know how to create this digital platform, or do not have time to do or have staff who make them. Since it is a business of your surroundings and you’re there giving it the face “in the flesh” and you know for several years or come referred by a friend or relative give you the confidence necita to make the decision to hire you. Which might not do if the same service is offered by another person through a video on a web page lives at 10,000 km from where he is J.

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