Quality

Social Media also needs the fifth element: creativity

Communication, Interaction, Transparency, Quality and Creativity. The latter, the fifth element, is certainly a term that always inspires great respect. The marketing experts seeking their creative strategy. The leaders of the big brands, seeking continuous innovation to stay as long as references. The small and medium business touches the world of social media, knowing that creativity is the main challenge.

Innovation and creativity are no longer considered solely innate qualities and establish themselves as viable and possible to build over whether social action, of interpersonal relations.

Creativity is linked structurally to the socialization and the ability of people to find in a virtual context, the indissoluble link that leads to growth.

Social Media is imposed as a way of life because, through natural selection, allows us to achieve higher levels of efficiency, which in a context of scarce resources of all kinds like the present, is not a trivial issue. In addition, the social phenomenon allowed us to specialize, can polish, make us more expert, more opend mind, more dynamic, we shook the dust of inertia and put us in a constant race for influence. Creativity is necessary and most people when it comes to loyalty.

At present the key to having a place in the jungle paradise of social media, is found in our capacity to translate social action, in ideas.

As an example, 2012 began with a set of trends, recommendations and suggestions, which aimed to pay attention to the integration of areas such as sociology and psychology, with the generation of content in search of “engagement” customer integration in the creative process is becoming a reality again structurally modifying existing paradigms.

Advertising campaigns and marketing strategies, the relationship fade, solid, human and loyal, customers, brands are becoming more human, are managed by people and are the property of those who consume them.

As we see, all that is creative in itself because, lest we forget, we’ve come this far through the steps we have been given.

The search with the constant changes to the algorithm for real innovation, the clear message, the idea directly, the unique point of view, the expert talent. And all of us prosumers hyper connected in a cross-platform and multi-channel universe, interacting through the recommendation and opinion.

In social networks competition is fierce and, in this model-Trolls to part-competitiveness means more quality and more innovation. The search for the brands creativity, today much more humane and inclusive, must be generated from the interaction.