Business and Finance

Posts Tagged ‘social media’

Communication, Interaction, Transparency, Quality and Creativity. The latter, the fifth element, is certainly a term that always inspires great respect. The marketing experts seeking their creative strategy. The leaders of the big brands, seeking continuous innovation to stay as long as references. The small and medium business touches the world of social media, knowing that creativity is the main challenge.

Innovation and creativity are no longer considered solely innate qualities and establish themselves as viable and possible to build over whether social action, of interpersonal relations.

Creativity is linked structurally to the socialization and the ability of people to find in a virtual context, the indissoluble link that leads to growth.

Social Media is imposed as a way of life because, through natural selection, allows us to achieve higher levels of efficiency, which in a context of scarce resources of all kinds like the present, is not a trivial issue. In addition, the social phenomenon allowed us to specialize, can polish, make us more expert, more opend mind, more dynamic, we shook the dust of inertia and put us in a constant race for influence. Creativity is necessary and most people when it comes to loyalty.

At present the key to having a place in the jungle paradise of social media, is found in our capacity to translate social action, in ideas.

As an example, 2012 began with a set of trends, recommendations and suggestions, which aimed to pay attention to the integration of areas such as sociology and psychology, with the generation of content in search of “engagement” customer integration in the creative process is becoming a reality again structurally modifying existing paradigms.

Advertising campaigns and marketing strategies, the relationship fade, solid, human and loyal, customers, brands are becoming more human, are managed by people and are the property of those who consume them.

As we see, all that is creative in itself because, lest we forget, we’ve come this far through the steps we have been given.

The search with the constant changes to the algorithm for real innovation, the clear message, the idea directly, the unique point of view, the expert talent. And all of us prosumers hyper connected in a cross-platform and multi-channel universe, interacting through the recommendation and opinion.

In social networks competition is fierce and, in this model-Trolls to part-competitiveness means more quality and more innovation. The search for the brands creativity, today much more humane and inclusive, must be generated from the interaction.

With the rise of new social media platforms business opportunities for your location are becoming more promising. People are increasingly connected to the Internet either through Facebook, Twitter, LinkedIn, etc.. and want what is around you is also part of it.

On the other hand, imagine that your dentist is in the same wave of digital marketing and suddenly sends a message using a video where it says “those who make an appointment for Friday morning to clean your teeth are 50% discount. “J. With the video is getting closer and will surely make recruiting any of their patients or even better, your patients are going to forward this message to your friends and new customers will appear in your query.

Another example. It’s Friday, it’s 10 pm and you’re on FB chat with your friends thinking they can do over the weekend and suddenly you get a message: “party weekend! Travel to Puerto Vallarta to 2X1 all drinks included, but you have to make your reservation now! J

As these examples are many and if additionally we link our social networking websites to our possibilities of doing business increases, our personal or corporate brand is going to promote more each day and our dear clients feel cared for because they make life easier, can pay for the service with your credit card or Paypal through your blog or website.
Ads by Google

And what would that business opportunity?

The business opportunity is to go to all these businesses in your area and offer your services to your personal page crearles business and FB, to open your account on Youtube and if we can go further close the loop creating in a blog where customers reading FB offers come to your blog or website “weblog,” see more information, subscribing to a newsletter that has the business and provide a system for immediate payment by credit card, Paypal or cash on delivery than have decided to buy. There is a polychrome of options depending on the type of customer, the type of business and what they want to invest in that time. You can even offer a maintenance plan for FB where you could charge a monthly fee depending on the extent to which the customer wants. Hence the importance of presenting a good proposal and do a good job. If the customer is satisfied, which is a viral marketing And you will be new jobs.

You will be amazed to know that the owners of these local businesses mostly do not know how to create this digital platform, or do not have time to do or have staff who make them. Since it is a business of your surroundings and you’re there giving it the face “in the flesh” and you know for several years or come referred by a friend or relative give you the confidence necita to make the decision to hire you. Which might not do if the same service is offered by another person through a video on a web page lives at 10,000 km from where he is J.

Read the rest of this entry »